- Organic traffic fell to 27–60 clicks/day
- Visibility stagnated at 3K–4K impressions/day
- Weak SEO foundations and outdated content
- Full SEO rebuild: technical, content, and authority
- New landing pages and keyword-focused content
- High-quality backlinks and ongoing CRO improvements
- Clicks doubled, impressions tripled to 16K/day
- Page 1 keywords grew from 29 to 82
- Ranked #1 for key MSP terms
Background
Austin Technology is a Perth-based managed service provider (MSP), delivering IT services to small and medium-sized businesses since 2012. Despite a strong service offering, their digital visibility had been fading.
To turn things around, they partnered with Opollo for website optimisation and SEO services.
Problem
When Austin Technology came to Opollo, their online presence was slipping fast. Despite having a strong service offering, their visibility in search was shrinking month after month, and competitors were taking the traffic they once owned.
The data revealed how serious the situation had become:
- Daily clicks had fallen to just 27–60 per day, far below what an MSP of their size should expect.
- Daily impressions were stuck at 3,200–4,200 and trending downward, signalling a loss of search visibility.
- Conversions from organic traffic were stagnating because their content was no longer aligned with what potential customers were searching for.
Behind these numbers were deeper structural issues:
Technical SEO flaws
- Disorganised site structure prevented clean crawling and indexing
- Metadata was missing or duplicated across pages
- No schema or structured data to support rich search results
Content weaknesses
- Thin, outdated service pages that lacked relevance to high-value keywords
- No internal linking or topic clusters to support ranking improvements
- Content misaligned with user intent, offering minimal pathways to conversion
Authority gaps
- A weak backlink profile with outdated, low-value links
- No active program for content placements or partnerships to build trust signals
Austin Technology wasn’t just experiencing a dip; their search presence was collapsing under outdated tactics and a lack of direction. Without a complete rebuild, their online visibility would continue to erode.
Solution
Opollo designed a multi-phase strategy to address every layer of the problem, beginning with the technical foundation and scaling up to authority building and ongoing optimisation.
The aim: rebuild search performance from the ground up, restore lost visibility, and put Austin Technology in a position to grow sustainably.
The solution unfolded across four key focus areas:
1. Technical SEO Overhaul
- Conducted a full technical audit to uncover all structural weaknesses
- Rebuilt the site’s architecture to ensure smooth crawl paths and proper indexation
- Cleaned and corrected metadata across all pages, including titles, descriptions, and canonical tags
- Added structured data and schema to improve how pages appear in search
- Improved mobile performance, page load speed, and Core Web Vitals compliance
2. Content Optimisation and Expansion
- Rewrote all service pages with a focus on intent, clarity, and keyword relevance
- Created new landing pages to target high-value commercial search terms
- Implemented topic clusters and revised internal linking to strengthen authority and navigation
- Ensured all content aligned with conversion goals and actual user behaviour
3. Authority Building and Off-Page SEO
- Launched a focused backlink acquisition campaign targeting relevant tech and industry publications
- Built domain authority by securing placements with high-trust external sources
- Established content partnerships to expand reach and validate expertise
4. Ongoing SEO and CRO
- Introduced a cycle of continuous improvement through monthly CRO updates
- Used behaviour tracking (heatmaps, funnels) to inform A/B tests on CTAs, layouts, and content elements
- Kept pace with Google’s evolving features (including AI Overview) to ensure sustained relevance
Result
The turnaround wasn’t gradual. It was clear, quantifiable, and well above industry benchmark, especially in the context of Google’s AI Overview changes, which caused many sites to see a drop in organic performance. While others struggled to maintain their traffic, Austin Technology saw real gains.
Here’s how the data shifted:
That’s a minimum baseline increase of 100%, with peak traffic increasing by 60%
More than triple the original visibility, despite algorithm volatility
These are high-intent positions — often the difference between traffic and invisibility
A near threefold increase in front-page presence for relevant terms
“Outsourced IT support”
“Technology outsourcing”
“Outsourced IT management”
The keyword performance snapshot reinforced the scale of improvement:
While most MSPs were scrambling to retain visibility through the AI Overview rollout, Austin Technology saw their performance climb.
Future
With solid SEO foundations and consistent CRO innovation, Austin Technology is now primed for sustained growth. They continue to partner with Opollo for digital marketing services, including a push into targeted lead generation campaigns and demand capture strategies across paid and organic channels.
“Opollo has been fantastic to work with. Right from the start, they were really clear about what they could and couldn’t do, and that honesty really meant a lot. They weren’t afraid to tell us that the marketing strategies would take time to show results, and they always shared the data with us.
“And it did take time, but it’s been more than worth it. Our rankings have stabilised, traffic has grown, we have real confidence in our SEO performance, and we’re attracting stronger leads through search.
“Their team’s approach is organised and thoughtful. They’re easy to work with, quick to respond, and consistently deliver on what they say they will. We always know what’s happening, why it’s happening, and what comes next.”
~ Austin Huang, CEO Austin Technology
