- Website that wasn’t ranking well on search engines
- Website needed a content marketing and SEO refresh
- Low lead generation, traffic and activity
- Inconsistent branding
- Wanted a digital agency to increase lead generation
- Redesign website with consistent branding
- Improve the technical health of the website to increase traffic and leads
- Implement a content marketing strategy and plan
- Increase brand awareness and consistency
- More than 200x leads per year.
- Increase to website traffic and keyword ranking
- New look and feel, robust website with fresh content
- Significant improvement to the site technical structure
The Client
Linktech is an enterprise Microsoft Partner IT consultancy provider helping companies optimise and modernise their operational capabilities and reduce their overall costs. Founded in 2012, the company is on a mission to implement and deliver reliable technology solutions that make technology simpler for staff and prepare businesses for tomorrow.
Linktech’s services include consulting, managed IT, cloud, modern workplace, support, and security. They partnered with leading edge companies such as Microsoft, Citrix, CISCO, VMWare, Hewlett Package Enterprise.
Challenges
Linktech previously had an older business website that lacked several digital marketing and technical health considerations, which affected their visibility in top search engine results pages (SERPs), search engine optimization (SEO) and ability to acquire new customers.
The company were experiencing four primary challenges:
- Brand assets, such as imagery, sales collateral and templates, had disparate design.
- Business with a similar brand name in a different sector outranked them for their name.
- Two versions of the Linktech’s website were built incorrectly and both were live.
- Website product pages required a content marketing and SEO copywriting refresh.
As a result of these pain-points, Linktech’s digital lead generation, traffic and activity was lower than the company wanted. The team then evaluated its options for a solution and sought out a digital marketing partner to help Linktech tackle the challenges it faced to increase inbound lead generation.
“We aspired to grow our MSP business model and elevate our brand awareness. We needed more leads, and a specialist IT marketing company that could help guide us along that journey. Opollo was recommended to us two years ago. We had a lot in common in terms of values, and quickly decided they were best fit to help; they have been a valued partner of ours since.”
~ Regina Melamed, Managing Director of Linktech
Solution
Linktech engaged Opollo as a marketing partner with the expectation it would help:
- Design and build a robust and modern website with consistent branding.
- Unify brand assets for use on the website and other marketing collateral.
- Improve the company website’s technical health.
- Develop and implement a content marketing strategy and plan.
- Increase its online presence in organic search and social media.
With the main objective of acquiring more customers in mind, Opollo had an immediate and visible impact on Linktech Australia’s digital lead generation, while alleviating its other critical pain-points.
“First impressions are important, and the site wasn’t doing our brand or our growth aspirations justice,” said Regina. “This is why we engaged Opollo to rebuild it and align it with our strategy and direction.”
Results
Linktech has achieved a 200x increase in lead generation since working with Opollo, achieving its primary goal of acquiring more customers and growing the business.
The company’s website is now re-built, with fresh content (blogs, videos, landing pages and product pages), a new marketing platform installed and a pricing calculator that all contribute to bringing in new leads.
In addition, the site’s technical structure has been improved significantly, and previous configuration errors, such as the old website remaining live, are fixed.
These key SEO improvements have helped uplift Linktech’s visibility in Google global search rankings, which has gone from two website visitors to 30 – 50 daily. It now has over 23 website pages ranking organically in the top three results for its targeted keywords, and has secured several SMB, M365 business and larger clients than they have previously realized.
Lastly, the increased conversions on the company website have significantly helped keep the Linktech’s sales team engaged across their digital marketing activities. Opollo have also since rebuilt their sales collateral to help with traditional lead generation and conversions.
