- Zero keywords on Google page 1 — completely invisible in search.
- Just 230 organic visitors/month, mostly direct traffic with no discoverability.
- Website wasn’t converting — barely any inbound leads from digital.
- Built a high-impact SEO strategy with technical fixes and content upgrades.
- Launched a content engine targeting vertical-specific pain points and search intent.
- Optimised UX and CTAs to drive lead generation and conversion.
- 5x traffic growth — from 230 to over 1,200 monthly organic visitors.
- Ranked 19 page-one keywords, including competitive local terms.
- Achieved an 11x increase in conversions, turning traffic into real pipeline.
The Client
Founded in 1995, Lindentech has built its reputation as one of Perth’s most trusted IT service providers. With deep roots in managed services, Microsoft solutions, cybersecurity, and cloud transformation, they help mid-sized organisations, particularly in healthcare, resources, and legal, stay secure, productive, and ahead of the curve.
Known for its technical excellence and client-first ethos, Lindentech has been the “best-kept secret” in WA tech circles. That was the problem: they were too much of a secret.
Despite happy clients and a strong referral network, their online presence was minimal. Their website sat quietly in the digital shadows—a polished front with little performance behind it. It wasn’t winning new business, generating leads, or telling their story.
Challenges
When Lindentech came to Opollo, the mission was clear: put us on the map. They knew they were behind the curve digitally — and that it was costing them opportunities. Specifically, they were facing:
- Almost Zero Google visibility for high-intent keywords. Not a single keyword ranking on page 1
- Low organic traffic (just 230 monthly visitors) mostly from direct or branded searches
- A conversion funnel that barely trickled, with the website functioning more as a digital brochure than a lead generation asset.
They wanted more than traffic. They wanted to turn the site into a high-performance growth engine — one that reflected their value and drove new business.
Solution
Opollo launched a strategic SEO and content initiative designed to catapult Lindentech from obscurity to omnipresence. Our game plan:
1. Deep Discovery
We kicked off with a digital audit to uncover technical gaps, missed keyword opportunities, and user flow issues. This wasn’t just a checkbox SEO job — we rebuilt their search strategy from the ground up.
2. SEO Overhaul
Created a priority keyword map focused on local, service-specific, and pain-point-driven searches.
Fixed crawl issues, duplicate content, and broken metadata.
Implemented schema markup to enhance visibility in rich snippets and local packs.
3. Content Engine
Launched a blog and service page content plan targeting specific verticals: healthcare IT, legal compliance, and Microsoft 365 environments.
Aligned every piece of content with a clear user journey and conversion point.
Introduced storytelling and insight-driven writing to differentiate from the typical tech jargon soup.
4. Conversion Optimisation
Redesigned CTAs and page flows to guide users toward inquiry.
Built a gated content strategy with IT checklists and cloud readiness assessments to capture mid-funnel leads.
Introduced tracking to measure lead quality, not just quantity.
“We thought SEO would take a year to move the needle. Opollo delivered results in months — real leads, real visibility, and a content strategy that actually speaks our language.”
Results
Within six months, Lindentech’s digital profile had undergone a complete metamorphosis.
📈 Traffic Growth
From 230 to 1,200+ monthly organic visitors — a 5x increase in non-branded traffic.
New users spent more time on the site, clicked deeper, and bounced less.
🔍 Keyword Dominance
Nineteen competitive keywords landed on page 1 of Google, including high-converting local MSP terms.
Increased visibility in both organic and local SEO zones.
⚡ Conversion Explosion
11x improvement in online conversions — from barely one lead a month to double-digit high-quality inquiries.
Lead source reports showed improved sales-qualified leads from SEO and content assets.
These weren’t vanity metrics — this was pipeline-changing progress.
Website & Optimization
While a full website rebuild wasn’t on the cards, we conducted a surgical SEO upgrade:
Cleaned up bloated pages and streamlined navigation.
Optimised key service pages for user intent and Google indexing.
Enhanced site speed, mobile responsiveness, and accessibility standards.
The result is faster load times, improved UX, and a site that sells, not just sits.
Content Strategy
We turned Lindentech’s website into a living resource for their target audience.
Weekly blogs tackled emerging IT threats, productivity hacks, and industry-specific compliance tips.
We mapped content to buyer stages — awareness, consideration, and decision — ensuring every visitor had a reason to stay, read, and act.
Internal linking and pillar page strategy helped boost domain authority and guide users across the site.
Strategic Execution
Monthly reporting showed rankings and how those rankings tied to goals and revenue.
Quarterly SEO strategy reviews ensured agility — we doubled down where momentum grew, and pivoted when needed.
Sales and marketing alignment helped ensure that the leads generated were converted.
Future
Lindentech is no longer the best-kept secret—it’s now a visible, competitive force in the Perth MSP market. With Opollo on board, it’s expanding content efforts, exploring webinar-based lead gen, and scaling its visibility in adjacent regions.
“This partnership has paid for itself many times over. We finally have a website that’s working as hard as we do.”
