- Not ranking on search engines
- Relied on referrals for growth
- Inconsistent branding
- Created a clear brand message to stand out
- Ran targeted campaigns for the right audience
- Comprehensive SEO approach
- 7x Lead Gen
- 1,500% SEO visibility boost
- 10 Leads Per Month Avg
Client
Managed Service Provider (MSP) Platform 24 focused on delivering a range of IT solutions and support to small and medium-sized businesses (SMBs). Their expertise encompasses a wide array of IT services ranging from hardware and software solutions, to maintenance, support, and admin.
Renowned for their proactive approach, Platform 24’s support model is designed to transition clients from the unpredictability and expenses of traditional break-fix solutions to a more stable and cost-effective IT management approach.
Background
Despite a challenging history with marketing agencies marked by inconsistency and dissatisfaction, Platform 24 determined to find value in their marketing efforts. Their previous 12-month engagement with another agency was fraught with issues – frequent typos, nonsensical content, and a revolving door of account managers leading to a stagnation in progress. Disappointed with the unreliable and underwhelming performance statistics, Platform 24 was sceptical about the tangible benefits of marketing.
Their turning point came when they encountered Opollo at IT Nation in August 2022. Intrigued by Opollo’s specialised focus on MSPs and their industry expertise, Platform 24 was compelled to explore a new direction for their marketing strategy.
Challenges
The difficulties Platform 24 were experiencing included:
- An outdated and underperforming website.
- Lackluster content failing to engage the target audience.
- Poor customer engagement and interaction, especially online.
- A dire need for a brand overhaul.
“From the very beginning, [Opollo] was clear about what they could and couldn’t achieve, and how they were going to do as they described, and they stuck to that all the way through. We had that openness with them right from the start.”
~ Rick Williams, Director Platform 24
Solution
In December 2022, Platform 24 initiated a partnership with Opollo. Recognising the necessity for quality content and a deeper understanding of Platform 24’s strengths, Opollo devised a plan focusing on:
- SEO-driven enhancements for the website, initially incorporating 15 optimised pages.
- A monthly content strategy, including three SEO-focused articles.
- Tailored content targeting their key industries.
This strategic focus enabled Platform 24 to amplify their messaging effectively in their chosen areas over the subsequent six months.
“We always get great engagement with their proactive activities, regular catch-ups and engagement, and a desire from the Opollo team to actually make our marketing work. They’d look at what can be done better, how other things could be fixed, and it’s refreshing – if I [have] feedback, it’s always addressed.
~ Rick Williams, Director Platform 24
Results
After 12 months, Opollo’s digital marketing strategy has yielded tangible results for Platform 24:
- Visibility improved by 300%.
- 13x keywords in top 3 on Google.
- 6x online engagement.
- 5x lead generation.
The first lead emerged after 10 months, quickly followed by more, marking the most effective ROI from digital marketing Platform 24 has experienced.
As a result of Opollo’s digital marketing efforts, Platform 24 is consistently generating Sales Qualified Leads (SQLs), and has won a sizable account worth $200k ARR. The deal came just four months after the initial website contact, underscoring the swift ROI post the website revamp.
With expectations of revenue growth and higher-than-normal profit margins, this venture underscores a significant achievement for Platform 24.
My philosophy has always been, whatever we’re paying on marketing, if it’s working and we’re getting really good results, then we’ll put more of that budget into marketing. And it’s starting to flow through – we’re definitely seeing an uplift and an improvement. Opollo said six or twelve months, and that’s where we’re at.”
~ Rick Williams, Director Platform 24
Future
Buoyed by these successes, Platform 24 plans to double down on their digital marketing investments with Opollo. Future strategies include more customised social media activities, account-based marketing, email nurtures, newsletters, and additional website enhancements. Platform 24 also envisions expanding into the agritech space, continuing to highlight compliance and cyber security as key marketing focuses.
“One of the key things is that we do trust them because they know what they’re talking about – they only work with MSPs in the tech space, and that gives us the confidence to move forward with them.”
~ Rick Williams, Director Platform 24
