Is Google Ads right for MSPs?
Yes — IT buyers search for managed services, cybersecurity, and cloud support. Google Ads captures that intent at the right moment. Unlike social ads, you're answering a question the buyer already asked.
What CPC should I expect?
$10–$35 for managed IT and cybersecurity terms in AU and North America. "Cybersecurity company" in major metros can exceed $40. Quality Score improvements cut CPC significantly.
Why use lifetime value, not monthly MRR?
A client at $3k/month who stays 3 years is worth $108k. Benchmarking your acquisition cost against a single month's MRR makes Google Ads look expensive. Use LTV.
How long until I see results?
60–90 days to reach full optimisation. Month one is data gathering. By month three, a well-managed campaign produces consistent leads at a predictable cost.
What conversion rate should I expect?
5–10% for a purpose-built landing page. Generic homepages convert at 1–3%. Dedicated landing pages outperform every time.
Are these projections guaranteed?
No — this models what's possible based on your inputs. Real results depend on ad quality, landing page, competition, and your sales process. Treat it as a planning tool, not a guarantee.
