Background
StrikeWorks, a managed service provider (MSP) based in California USA, knew it was time to bring its digital identity up to speed. As an IT company with a personable edge, their old website didn’t quite capture the vibrant culture or the innovative spirit that defined their team.
So they reached out to Opollo, a digital marketing agency with a niche specialisation for IT providers, and deep experience in bringing brand stories to life.
Problem
StrikeWorks had a solid reputation and a clear sense of who they were, but their digital presence wasn’t doing them any favours. Their previous marketing agency missed the mark on tone and leaned heavily on StrikeWorks to supply technical content. As a result, the site felt generic and uninspired, lacking the warmth, personality, and industry-savvy their clients experienced in real life.
Their goal was a website and marketing presence that felt “personable and approachable,” yet still projected technical confidence. They wanted to break the mold of the stereotypical “IT guy” image and showcase their culture without sacrificing credibility.
Solution
Opollo took StrikeWorks on a journey of brand transformation, starting with strategy and ending with execution (and a healthy dose of creative flair in between.)
- Brand-Driven Discovery: Opollo kicked things off with collaborative ideation sessions. These were deep dives into StrikeWorks’ values, identity, and brand personality.
- Website Creation: A 15-page SEO-optimised website was built from scratch, tailored around their core services and unique Tone of Voice. Every word was written by Opollo's team with technical fluency and brand messaging in mind, so the final product spoke StrikeWorks’ language - literally.
- Visual Identity: The design team created a site that looked modern and felt like StrikeWorks. From layout to colour palette, every design choice illustrated their identity.
- Content & Channels: Beyond the launch, Opollo rolled out ongoing monthly content, built new pages as needed, and enhanced StrikeWorks’ social media platforms to keep their brand fresh and visible.
Result
StrikeWorks now has a digital presence that reflects who they are: dynamic, approachable, and confident (and a bit humourous.) The feedback has been overwhelmingly positive; clients, peers, and prospects have noticed the transformation. More importantly, it freed up internal bandwidth. With Opollo handling the heavy lifting, the StrikeWorks team no longer has to worry about their marketing efforts.
Key Business Outcomes
- Brand Alignment: The new website is perfectly on par with StrikeWorks’ values and personality.
- Efficiency Gains: With Opollo’s deep IT knowledge, content creation became smoother, saving StrikeWorks significant time.
- Increased Engagement: Early responses to the branding have been enthusiastic, confirming stronger connection and engagement with their audience.
- Confidence in Growth: StrikeWorks now has a solid foundation for lead generation, events, and social strategies moving forward.
Future
The journey hasn’t stopped at the website; StrikeWorks plans to double down on lead generation, ramp up event marketing, and continue building momentum through LinkedIn, through their strong partnership with Opollo.
“From ideation to execution, Opollo made the process very easy for us. They made a real effort to get a feel for our identity and brand prior to beginning the project. I think this was a huge differentiator as we could see our verbiage in the final product. The feedback loop was seamless, and the design team did an amazing job.
Opollo’s knowledge of the IT industry made everything so much easier. Their experience shows throughout the content and copy they create, which gives us back a lot of our time.”
~ Drew Woodruff, Operations Manager, StrikeWorks
