Lead Generation Services

Grow Your Company Effortlessly

We use data-driven insights to personalize your outreach, making it more effective. Say goodbye to cold calling and hello to a steady stream of warm leads.

Specialist lead gen for MSPs, Cybersecurity, Microsoft Partners & Fintech Solutions. 

Professional Lead Generation Services
Identify Your Ideal Prospects
Write Optimized and Engaging Messages
Campaigns via Phone, LinkedIn, Email, Events & Direct Mail
Lead Generation Made Easy

Unlock Your Sales Potential

It is time to finally stop wasting time and money on unqualified leads and start seeing results. Our data-driven approach allows us to create personalized messages that resonate with your ideal clients, turning them into paying customers.

Take the guesswork out of outbound campaigns by using data to send personalized messages to prospective clients via prone, post, LinkedIn and email. With our help, you can build email lists and share relevant content and sales collateral that drives demand for your business.

Maximize Your MSP and IT Sales Potential

How We Generate Leads

You’ll start to see results by using data to send personalized calls, messages, paid ads, and email campaigns to target your ideal clients.

Find Prospects

‍Targeted and qualified lists of your ideal customer on LinkedIn and from our data providers.

Connect Every Week

Connect with hundreds of qualified contacts and introduce them to your brand every month.

Write Content

Write personal outreach messages and articles prospects want to read.

Execute Outreach

‍‍Send custom messages or call hundreds of your ideal prospects to engage and generate interest.

Sent to Your Sales Team

Once qualified, we'll send leads to your sales team for a meeting.

More Than Lead Gen — A Full Growth Engine

Marketing Strategy

Every outreach campaign needs a target. We map your ideal buyer, sales cycle, and pipeline gaps first - so lead gen starts with precision, not guesswork.

Email Marketing

A lead that goes cold is a lead you paid for twice. We build the follow-up sequences that keep prospects warm between the first touch and the signed deal.

Content Marketing

Cold outreach lands harder when there's proof waiting on the other end. We give prospects a reason to say yes before your rep even picks up the phone.

AI SEO & AEO

While your team runs outbound, we make sure ChatGPT, Gemini, and Perplexity are already recommending you - inbound leads your competitors aren't chasing.

Social Media Marketing

Your website is where clicks turn into meetings. We build pages that convert the traffic outreach sends them, instead of losing it.

Website Design Services

Not everyone is ready for a phone call yet. Paid media reaches the prospects already searching, so leads come in while outbound does its work.

Implement Generic Outreach Marketing Strategies

Tired Of Generic Outreach That Goes Unanswered?

By analysing key data, we create messages that perfectly match your ideal clients on LinkedIn and via email to guarantee that they heed your call.

So, it’s time to ditch the cold outreach and embrace a continuous influx of prime leads.

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“From the very beginning, [Opollo] was clear about what they could and couldn’t achieve, and how they were going to do as they described, and they stuck to that all the way through. We had that openness with them right from the start.”

Rick Williams | Director Platform 24
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“It's a rare situation where a company simply gets it. The Opollo team understands exactly what I need and delivers beyond expectations.”

Chris | ComPro Business Solutions
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“We just landed our second biggest client and they found us through Opollo. I just wanted to say again how happy I am that I found you and appreciate what you’re doing.”

Dan Burt | President and Senior Engineer, Solzorro
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“Opollo is responsive, reliable and delivers on exactly what they say they’re going to do.”

Regina Melamed | General Manager, Linktech Australia
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“For us, Opollo is so good that I would not want any of my competitors to use them.”

Dan Burt | President and Senior Engineer, Solzorro
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"It was just a no-brainer to choose Opollo and get a partner with experience who keeps us updated and understands the IT space, rather than the other SEO companies who claimed they do everything and clearly didn’t know the industry or our specific needs."

Adam Dodds | Director, Itopia

Lead Gen Teams in the US and Australia

USA

Generic outreach doesn't convert. Opollo builds lead generation campaigns made specifically for the US MSP market - from messaging to targeting.

Australia

Opollo builds lead generation campaigns for MSPs across Australia - designed around how the local market actually buys, sells, and grows.

Lead Generation FAQs: Your Biggest Questions, Answered

What are Lead Generation Services, and how does Opollo help my business?

Lead Generation Services are strategies and tactics used to attract and convert potential customers into qualified leads.

Opollo’s Lead Generation Services are designed to identify, engage, and nurture prospects through various online channels, including in-person events, phone, direct mail, paid ads, organic SEO, content marketing, and email campaigns. We help your business drive more qualified traffic to your site, increasing the likelihood of turning visitors into paying customers. 

What lead generation strategies does Opollo use?

Opollo uses a comprehensive set of strategies to generate leads, including: 

  • Paid Advertising (Google Ads, Bing Ads, Facebook Ads): Targeted campaigns to drive high-quality traffic to your website. 
  • Search Engine Optimization (SEO): Optimizing your website to attract organic traffic from search engines. 
  • Content Marketing: Creating valuable content that engages your audience and encourages them to take action. 
  • Social Media Marketing: Engaging with potential leads on platforms like LinkedIn, Facebook, and Instagram to create brand awareness and generate interest.
How does Opollo generate high-quality leads for my business?

Opollo focuses on generating high-quality leads by: 

  • Targeting the Right Audience: We conduct extensive research to understand your ideal customers and target them effectively through paid ads, organic search, and content marketing. 
  • Optimizing Conversion Paths: Our team creates optimized landing pages and lead magnets to capture information from interested prospects and nurture them toward a sale. 
  • Personalization: We use personalized messaging to speak directly to the pain points of your target audience, increasing the chances of conversion. 
How to know if the lead generation strategy is working?

You can measure the effectiveness of your lead generation strategy by tracking key performance indicators (KPIs) such as: 

  • Lead Quantity: The number of leads generated over a specific period. 
  • Lead Quality: How likely the leads are to convert into paying customers. 
  • Conversion Rate: The percentage of leads who eventually become customers. 
  • Cost per Lead (CPL): How much you spend to acquire each lead, which helps gauge the cost-effectiveness of your efforts. 
  • Return on Investment (ROI): The revenue generated from your lead generation activities relative to the cost. 
What is the cost of lead generation services?

The cost of lead generation services varies based on factors like the channels used, the complexity of your business, and the level of customization required. Services can be priced on a project basis, monthly retainer, or per-lead basis. It's important to discuss your budget and goals with your lead generation provider to determine the most effective plan.